Has a winning products name ever been more apt?

Not content with picking up the Highly Commended gong last year, Dominate, have, well, dominated in 2011 and come out right at the top of the pile. Our winners started life 10 years ago out the back of an Auckland barbershop: now they sell two million pots of quality, value-for-money hair styling products each year.

The range includes over 15 gravity-defying styling essentials with something to suit whether you're headed for a meeting at the office or a catch up over a couple of beers.

Congratulations DOMINATE!!

(FHM Magazine - November 2011)