After being voted Best Styling Brand for 2011 by FHM readers here's another reason to love us....

Just for you we've created two brand new dry look styling essentials guaranteed to save you time in the morning and help you with the ladies... Introducing DOMINATE OUT OF BED and DOMINATE MATTE PASTE!

DOMINATE OUT OF BED is a hair shaper that delivers a matte and dry finish. This new formula is easy to work in for a natural look with strong hold. It's the go-to product for getting that disheveled just rolled-out-of -bed look that girls just can't resist. To get the look, rub a small amount of OUT OF BED, between your palms and work quickly through damp hair.

Bored of spiky, fussy hair? Get your hands on new DOMINATE MATTE PASTE, a salon quality super-dry, lightweight paste with pliable medium hold and matte finish. It comes in a stylish no-mess pump bottle that helps make looking awesome even easier. To get this super-cool natural look, rub a small amount of MATTE PASTE between palms and distribute evently through damp hair to create defined matte texture.