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Dominate started out in the back of a barber’s shop. You can have some fun in the back of a barbershop, and believe me we did, and when we’d finished we set about making a top quality hair product you can afford to use every day. We applied some old fashioned principles, a traditional bees wax base and a bit of innovation to come up with the original Dominate Waxx using nothing but a converted washing machine drum and a wooden spoon we borrowed from the café next door. It just goes to show, you don’t need a room of chemists mixing up a heap of nasty chemicals to make your hair do what you want. |
